Friday, May 6, 2011


We all make assumptions every minute we are awake.Some of these are very deliberate when making decisions, but most are completely unconscious.It is these unconscious assumptions that allow us to navigate through our harried existence on this spinning blue-green globe.It is usually these unconscious assumption and the way we try to solve the problems we see because of them that the solutions we try are not effective.A great exmaple of this is what I call, "Fleas on a Cat". I have a cat named Bragg, who a friend gave me about a decade ago.He's a great companion, even though he drives me crazy occasionally.Lately, I noticed that he has fleas. Not Good. Well, I know one sure way to kill fleas, that is to throw Bragg into a blast furance.High heat is 100% effective in killing fleas.There is a drawback to this solution; it will kill Bragg. I can hear the outcry."Are you insane,why would you even think about throwing your cat into a blast furance.Of course, I would never consider that as a viable option;after all I love my cat.Now ask yourself,why no one living on the face of the planet would consider throwing my cat into a blast furance just to kill fleas.The reason is, that when asked how to kill fleas on a cat,everyone would assume that you want the cat to live, and the fleas dead.Everyone makes that unconscious assumpation and approaches the problem with that goal in mind.So the way we can kill fleas becomes very limited,as long as we want Bragg to live.(please excuse the way this blog is one long paragraph.I am new to this and have not figured out how to start new paragraphs...I will figure it out, trust me.)Now back to the topic under discussion. When we try to solve problems, before we decide on a particular solution,we need to examine the assumpations we are making concerning the problem.Both conscious and unconscious ones. And see if they are valid.Because if the assumpations we are making are false, then no matter what we try to solve the problem, it will fail in part or in whole.Take a brief moment and think of all the problems that our society has faced over the years.Have we ever solved one, or do they continue to grow so much that we despair of them ever being solved.The reason for this is easy. The assumpations we are making, both conscious and especially the unconscious ones are false.As they say when programming computers,"Garbage IN,Garbage Out."

1 comment:

  1. Thia is a point I spend hours each week trying to get across to my customer service team. Before you sell the product, make sure you know what the customer need, what they want and whether you can give them both.
    1/ Don't assume that what they say they want is what they actually want, they may not know the alternatives.
    2/ What the customer thinks they want may not be what they actually want, don't assume they understand out product so well they know the best option for what they need.
    3 and Most Important/ Don't assume you know what the customer wants just becaause 'they look like someone who buys a wiggit'. They might not want a wiggit this time, because it might not fit there needs!

    Ooo! You got me off on a rant again.
    Probably I am over sensitive on this point but a lot of people make assumptions about me because of my looks and because I am mentally ill. Their shock when I don't fit their mental image takes far too long to go away.